However, these EMS (electrical muscle stimulation) devices also had aesthetic programmes for slimming, facial toning and even detoxing. As their popularity grew, it became apparent that demand for safe, home use equipment with actual results was on an upward spiral. Since 2012 there has been an influx of hand-held lasers, light-based devices, radio frequency and sonic rotating cleansing brushes. The way a person treated hair removal, facial cleansing, skin rejuvenation and slimming had a completely new dimension. CurrentBody became official online stockists of L'Oreal's Clarisonic after a stringent selection process and continue to strategically partner some of the biggest names in beauty.
This dynamic progression saw CurrentBody cementing their name as the go-to website for this new niche. Journalists have also recognised the company as thought leaders, regularly featuring the latest product pipeline in the national press.